Custom market recommendations

Through an in-depth evaluation, we combined years of market data with Zimmer’s 2019 lease-up data to better understand the property's place amongst competition and identify key areas for improvement. We collaborated to deliver custom recommendations that included reducing rent and increasing concessions, which lead to improved leasing efforts and enhanced property performance across each community. 

Safety-first, proactive COVID response 

In 2020, the real estate industry faced mandatory office closings and new “no contact” rules as a result of the COVID-19 pandemic. Asset’s proactive leadership helped Zimmer avoid prolonged business disruption through creative marketing tactics that focused on digital and social platforms, including virtual property tours, virtual resident events, and more. The response compensated for previous strategies, and kept the portfolio of properties on the best possible track during the worst of the pandemic––all while keeping current and future resident safety as our top priority. 

Professional on-site leadership and continual development

Each property that Zimmer entrusted to Asset received a dedicated regional leasing and training director focused on improving leasing, marketing, and resident satisfaction. In addition, Asset lended seasoned leadership to the communities, aligning teams around expectations and regulations through ongoing training services in operations, marketing, budgeting, and more every single week.