The Tribe Tallahassee
Tallahassee, Florida
Student
2024
Challenges
- Faced competition from multiple new developments entering the market simultaneously while competing with 20+ other existing student housing communities in the area.
- Overcoming skepticism from prospects due to past delays in other student housing projects in the area.
- Creating and maintaining a high level of leasing urgency to sustain momentum.
Our Approach
- Developed an aggressive pre-leasing strategy, leveraging brand awareness campaigns and social media hype to build early interest.
- Assured prospects that our development team had never experienced delays, reinforcing credibility and trust.
- Implemented a high-impact launch strategy that resulted in 96 leases signed during the grand opening.
- Maintained urgency through weekly targeted marketing campaigns, resident events, and widespread flyer distribution.
- Sustained leasing momentum by signing over 100 weekly leases, reaching 75% pre-lease within the first month.
The Tribe is the latest example of the exceptional results that the new development team at Asset Living has delivered for the 908 Group over the last 10 years. This project represents our 4th new development in Tallahassee over the last 6 years. Asset has continued to raise the bar with each new deal while beating their lease up goals every time. We look forward to continuing to produce best in market results together.”
Shawn Regan
908 Group, Managing Director
The Results
- Leased up Tribe Tallahassee in just 4 months, exceeding expectations.
- Grew rent growth compared to proforma by $50K.
- Maintained a substantial waitlist of over 50 prospects after reaching 100% pre-lease, reflecting the continued demand and market interest.
- Built a strong market presence, making Tribe Tallahassee a trusted and high-quality student housing option in the College Town area.
- Hired skilled staff, which improved efficiency, ensuring leads a top-tier leasing experience.