The First Ambassador Program in West Campus
To establish Torre as THE place to live in 2021, the Torre team created the first West Campus ambassador program. Individuals were recruited who were widely known by the student body in various organizations and Greek life and had a large presence on social media. The ambassadors were set up for success through Torre produced photoshoots in popular spots on West Campus and in our trendy leasing office for the Ambassadors to get content to post and tag Torre's account. A point system was created for them to earn gift cards through promoting Torre on their platforms and referring students to sign at Torre.

Torre also hosted exclusive events for their Ambassadors to attend to receive sneak peeks and hard hat tours of the property. Ambassadors became both advocates and prospects and it worked amazingly well.

Investing in Future Residents
Beyond ambassadors, the Torre team leveraged social proof via “Future Status” residents. Torre wanted to prove that they weren't just another complex, but a community. At the end of each week, Torre would send the beloved cookie company in West Campus, Tiff's Treats, a list of all future residents' names and addresses that signed that week. Each resident received a text to schedule a special delivery of a box of warm chocolate chip cookies provided by theirs truly, their Torre fam. This only created additional buzz from students posting their delicious looking box of cookies on their Instagram stories and tagging us.