The Summit, The Reliant Group
Summit SLO is a brand-new development in the heart of San Luis Obispo that delivers a new standard for student living. Delivered in 2022 by the Reliant Group, Summit SLO boasts 234 beds, which were later converted to 245 with the introduction of double occupancy units. The building was designed with a modern aesthetic that appeals to the local community, and its key amenities, including a rooftop lounge, 24/7 fitness center, and 24/7 private and group study lounge, set it apart from other student housing options in the area.
Challenges
Summit SLO is a brand-new development in the heart of San Luis Obispo that aims to deliver a new standard for student living.
Our Approach
The impact of Summit SLO extended far beyond the residents. San Luis Obispo is a city and community particularly affected by the housing crisis. Average rents in San Luis Obispo are over double the national average. Summit SLO was able to provide a new housing option for Cal Poly students while also helping to alleviate the housing shortage community wide.
The brand of Summit SLO was created by the teams from Reliant and Asset Living, in collaboration with the marketing agency Poetic. The messaging of ‘Change your Altitude’ was chosen to pay homage to the three surrounding peaks and to evoke a sense of excitement and adventure. The brand was received well by the SLO market and became a key part of the building’s marketing efforts.
The interiors of Summit SLO are sleek and minimalist, providing a luxury living experience for students. The building was designed with features that were not commonly found in San Luis Obispo, such as central air conditioning and in-unit washer/dryers. These features, combined with the contemporary design and minimalist interiors, set Summit SLO apart from other student housing options in the area.
The Results
The management team at Summit SLO is focused on delivering a high-quality living experience for students. This objective is not just limited to leasing up the building, but also extends to driving rent premiums to the market. This is achieved through a consistent application of the brand through social media platforms and on-site events. The rooftop lounge, fitness center, and study lounge are just a few of the ways that Summit SLO enhances the living experience for its residents.
In conclusion, Summit SLO is a new development in San Luis Obispo that delivers a new standard for student living. Its modern design, luxury interiors, and key amenities set it apart from other student housing options in the area. The management team is focused on delivering a high-quality living experience for students, and their efforts have resulted in rent premiums for the market. Summit SLO is a new development that is changing the altitude of student living in San Luis Obispo.