Ryder on Olive provided a unique challenge during a unique time. With little-to-no brand awareness among the student population due to the remote nature of the target demographic, digital marketing was one of the only vehicles to reach these students who were spread out across the state, country and even the world. The collaboration with Asset Living and Highbridge, the property development group, allowed Poetic to deploy strategies that were unique to the market and really jump-start the leasing velocity, with just a short window before move-in. The students at UC Davis had not been in town for almost 18 months prior to delivery but our team, along with the help of Asset Living, made sure they were very aware of the community and drove virtual engagement to set the property up for success for years to come."