Coordinated and strategically led the property’s modernization

At takeover, Asset immediately assessed how to improve the property’s image and resident experience, leading to the realization that renovations were in ownership’s best interest. With careful consideration for which renovations would deliver the most ROI, Asset worked with ownership  to oversee the renovation of 85% of units, the addition of new signage, and the remodeling and expansion of amenities to include courtyards, picnic areas, and a playground. During renovations, Asset also recommended a water conservation program be incorporated into every apartment to minimize future expenses.  Through these efforts the property was transformed from a Class C to a Class B property. 

Utilized our extensive talent pool to form an energetic, capable staff

The Parc at South Green required an exceptional staff to reform the market’s perception of the property, as well as deliver an first-class resident experience––especially as residents dealt with Hurricane Harvey’s impact on their everyday life. Asset recruited, interviewed, and selected an incredibly experienced team that came together to ensure the property and its residents were taken care of, around the clock. 

Implemented improved processes and marketing tactics

When Asset inherited this property, its processes were disjointed and its marketing tactics were ineffective. Using our rolodex of industry knowledge, we singled out inefficiencies and put proactive plans in place to conquer them. Specifically, we installed a uniform property management platform and trained staff, arming them with the tools they needed to consistently monitor property data and uphold the resident experience. We also set the standard of quarterly unit inspections to help the property stay ahead of maintenance needs.