Redefined the property’s marketing strategy and led creative efforts to strengthen the brand 

As a property, Apollo came to Asset Living in exceptional shape. However, their presence was getting lost amidst an overcrowded market of comparable student living experiences. Asset Living immediately got to work, developing a forward-thinking marketing plan that would help the property stand out amongst competitors and attract tenants.Through eye-catching promotional materials and an engaging social media presence, our team was able to curate a community and, by association, increase the appeal of Apollo. New marketing efforts showcasing the building's best features positioned the property as more than just another luxury option––but rather the best luxury option and place for students in Tempe. 

With this elevated brand image established, Asset partnered with Arizona State University (ASU) departments to increase on-campus reach and maximize the property’s presence within the market, which centers around ASU’s 70,000 students. Today, the property’s ongoing leasing reflects the innovative efforts of the marketing team, with resident referrals, Instagram, fliers, word of mouth, and email serving as the top continual lead sources.

Recruited, hired, and trained a high-performing team for implementation

As our team focused on improving this property’s performance, we realized we needed on-site assistance capable of seeing our vision through. After interviewing more than 50 part-time applicants, we assembled a talented staff for Apollo. This directly contributed to an above-average resident experience, helping the property live up to its newly marketed brand image. 

To ensure the longevity of our marketing campaigns, Asset also assisted in setting clear expectations for the team, including handing out 5,000 flyers per week while managing social media and working with the local community to host ongoing events and giveaways. New hires were armed with Asset Living brand guidelines to ensure a consistent message and image was portrayed across staff.

Leveraged data analytics to stay ahead of the competition and continually improve performance

Before Asset, Apollo had a wealth of data that was being under-utilized. Our team guided management in making the most of property analytics, using key metrics to guide the marketing plan and set goals, while simultaneously conducting weekly market surveys that provided insights to local trends. While the data gave the property a competitive edge against the competition, it  also allowed Apollo to find opportunities for aggressive yet manageable rent increases that resulted in greater GPR for owners.