‍Restabilized  tenant base‍

At takeover, there were a large number of residents that were not in compliance with their lease, which led to disruptions for a valued part of the tenant base. At the time, the property had a high crime rate and security was ineffective––resulting in an unhappy community, plus high tenant and staff turnover. Asset put a plan into action to improve the staff’s maintenance response, while simultaneously focusing on the necessary turnover strategy. In addition, our team re-evaluated screening practices and implemented new procedures for all prospective tenants. Collectively, this established a positive tenant base, in turn allowing the property to minimize crime and disorderly behavior. ‍

‍Hired, trained, and assembled a professional on-site team‍

Prior to takeover, the staff at East 3434 was working with a lack of defined protocols and missing the support necessary to ensure property success. We leveraged our decades of industry experience and expansive market research to provide the team with the people, training, and strategies of a well-run property, securing top talent with competitive wages and benefits. This included bringing in an expert security team to assist the staff in preventing lease violations, giving team members the confidence to go about their day-to-day responsibilities. ‍

Completed extensive capital improvements and a full property rebrand‍

This property had suffered from years of neglectful maintenance, crime, and irresponsible tenants. Upon takeover, Asset led and coordinated substantial capital improvements, including exterior and interior renovations, new signage, security cameras, and a clubhouse remodel. These tangible improvements were complimented with a strategic brand uplift that repositioned the property to highlight amenities, security measures, and a better-than-ever resident experience.